Packaging is a vital part of any business. It is, however, crucial for small businesses to get this aspect of business as it is a marketing strategy that makes clients feel appreciated for purchasing your small business products.
If you want to downsize, you’ve come to the right place! These packaging ideas are easy to do but recyclable. They will allow you to utilize your creative mind and personalize your packages to suit your client’s needs. The materials are easily acquired and manipulated into different shapes, sizes, and colors.
Craft Paper
Many children have grown up making various shapes out of paper. If you grew up learning different crafts, then this is not new. Utilize your paper folding skills as a packaging idea for your small business.
It will guarantee a smile of impressionism on your clients’ faces, as it’s unique to your brand and beautiful. You can make pocket packaging your brand packaging, printing your logo on it, and even though your product will not fit in the folded paper, you can use it for a thank you card, gift card, or business card but if time is of the essence, try a reliable gift card platform.
Cardboard Packaging
Cardboard is an excellent material for shipping boxes. Cardboard boxes are recyclable and easy to decompose. You can customize your cardboard boxes into different colors and print your brand logo on plain cardboard boxes. These boxes can be used for fragile products such as jewelry.
Small business owners dealing in shoes, clothing lines, and perfumes have been found to transform plain cardboard boxes into savvy packaging items that have blown up all over social media. Some start-ups also recycle cardboard boxes acquired when purchasing items themselves.
Tape
If you are using plain boxes to package your products, you can still put your logo on them by sealing them with customized tape. Tape Jungle UK provides custom packing tape and allows you to design branded tape packing in minutes. If you are looking for customized logo solutions in the form of branded tape, look them up.
Personalized Eco-Friendly Paper Bags
Eco-friendly paper bags are an excellent alternative if you are looking for sustainable and inexpensive packaging. This packaging is a perfect advertisement of self to others as they are easy to color and print out brand logos and can be reused by your client for other purposes. Big brands like L’Oreal and Apple have also adopted paper bag packaging, supporting the go-green campaign.
Shredded Paper for Fillers
Filler materials make the unboxing experience all the much more interesting. The filler material is excellent for filling the extra space when the product is already in the package. It is also essential to ensure the product arrives in one piece to the client as it minimizes movement while shipping.
Shredded paper is an excellent packaging idea for filler material. A business owner can cut up old books and use them for this. It is cheap, sustainable, and will impress an environmentalist client. All you need is a paper shredder and a couple of books, newspapers, or magazines, and you are good to go.
Die-Cut Brand Packaging
If you want a creative and quirky packaging idea that instantly gets clients’ attention, then die-cuts are your thing. The customer is bound by his curiosity to buy your product ASAP! Die-cut boxes are sustainable, easy to make and offer exquisite display capabilities for the seller. The small businesses that have embraced die-cuts the most are bakeries, candy, and toy makers.
Flat Mailers
Are you looking for ideas to inexpensively package your art or maybe the stationery you sell? Then flat mailers are just the thing. The packaging material is easy to make as you only need to fold a piece of paper to fit your package, and one can easily customize it to their liking. This packaging is beneficial as it offers extra protection to your product.
Fabric Wrap
Fabric wraps as a packaging material are pretty clever to use, as clients can reuse them. They are typically referred to as gifts to the client, which is an excellent marketing strategy. They are easy to customize using different colors, shapes, and brand logos. Many small business owners have confessed to using kitchen towels, old t-shirts, or pants to make fabric wraps, which was the foundation of their marketing success. Although inexpensive, fabric items will take up a lot of time.
Importance of Product Packaging
Below are several reasons small business owners should adopt sustainable packaging personalized for their customers.
- Branding: A small business owner should use packaging as an opportunity to market their brand. The logo should fit the packaging material, have a readable font, and be catchy.
- Product Protection from damage: Fragile goods such as perfumes, artwork, and small furniture need an extra layer of security, including but not limited to excellent packaging. Many small business owners prefer to use cardboard as their preferred packaging method. Bubble wraps offer additional protection, ensuring the client receives the product in one piece.
- Great Reviews: If you primarily work from an online platform, you will find out how much worth customer reviews should be! These reviews will help increase your sales through new and old customers alike. Great packaging will make your product feel like an experience instead of just another sale in the day.
- Neutralise competition: What a great way to enter the market. Even with many competitors, your packaging will be preferable because unique packaging enhances your customer’s impression and makes them feel they’ve got value for money.
- Increased sales: With great reviews and a portion of a market garnered from your catchy packaging, your sales are bound to rise sharply, thus promoting business growth. It also helps avoid spending much on other marketing avenues
Final Thoughts
Even with a great product, a small business owner must invest their time and energy into developing sustainable and impeccable packaging ideas. As opposed to previous thinking, packaging should not necessarily be an expensive venture.
The above should prove that packaging can be cheap and sustainable and offer your client an experience they can get nowhere else. Always make sure to customize packaging to suit your business needs.
