Home Lancashire News Leyland-based Affinity Packaging moves to new phase in business growth strategy with...

Leyland-based Affinity Packaging moves to new phase in business growth strategy with BOBST

Lee Blackwell (Machine Operator), Anthony Mould (Operations Director) and Chris Dew (Managing Director)

Packaging manufacturer, Affinity Packaging, has invested in cutting-edge technology from BOBST at its Leyland plant as part of the company’s strategy to expand the business into new markets.

Affinity has invested in a BOBST NOVACUT 106 E Autoplaten® die-cutter to deliver high quality and ensure the turnaround requirements of customers are exceeded.

Affinity Packaging specialises in bespoke packaging and printing for a wide range of market sectors, from initial design concept through to final product. Chris Dew, Managing Director, said: “This new asset acquisition marks the next stage of our plans to take Affinity Packaging to a higher level in the market.

“For the past four years, we have focused on building the foundations to a sound, robust business by continually investing in our people, products and equipment. This has been highly successful, demonstrated by a significant increase in turnover and employee numbers – during the past 12 months we have created 12 new jobs in the region.

“We are now in a great position to enhance our levels of customer service even further by providing a faster turnaround and quality that exceeds our customers’ expectations. The industry is moving incredibly fast and we want to be in a leading position where we can maximise the potential of the opportunities being presented to us.”

The NOVACUT 106 E Autoplaten® die-cutter offers high precision cutting and minimises the need for manual intervention, driving efficiency along the processing line and ensuring consistent quality to optimise the return on investment.

Lee Alton, Area Sales Manager, Business Unit Sheet Fed, Bobst UK & Ireland Ltd, said: “Affinity Packaging is committed to a continuous programme of investment to support company growth. We are proud to play a part in helping them to achieve their goals and respond to their customers’ diverse needs by providing them with the technological capabilities and innovation to succeed.”