Burnley-based Process Instruments is targeting growth with the launch of a new ‘Autopool’ product set to be exported to the US, Australia and South Africa, with support from the Department for International Trade (DIT).
The Double Queen’s Award winner has launched Autopool, a product for controlling chlorine in pools, and the system has been designed to reduce the level of chemicals, maintenance and energy usage.
It took the systems it already provides organisations in the energy and water, food and drink and leisure sectors and built Autopool as a cost-effective system for commercial use.
Established in 1998, Process Instruments (Pi) is a leader in designing and manufacturing water analysis instruments and already trades in 60 countries. With a turnover of £4 million, the company employs 35 people with offices, a laboratory and new manufacturing facilities in Burnley.
To help target new markets for Autopool, Pi accessed support from the Department for International Trade’s (DIT) Internationalisation Fund, which helps businesses explore and develop overseas markets. The fund runs until March 2023 and has been designed to give Lancashire SMEs access to match-funded grants of between £1,000 and £9,000.
Mike Riding, Pi’s managing director, commented on the export plans. He said, “Our business has an established reputation in water analysis, and the development of Autopool was a logical progression for the business.
“Demand for the product is strong, and we’ve already had substantial orders placed, but we expect to generate sales of over £1 million within 18 months. Although we have customers in over 50 countries, we needed support from the DIT to help us establish links with new sales outlets.
“The nature of our business means exporting has always been a priority, but the DIT’s support has made it easier, especially with our plans for Autopool. We intend to build on the traction we have in English-speaking territories such as the US, Australia and South Africa, but then move into Asia Pacific markets.”
Vera Grantham is the International Trade Adviser working with Pi. She added: “The Internationalisation Fund grant provides match-funding to enable exporters like Pi to take new products and develop new overseas markets. It helps companies undertake vital market research and find the best way to reach new audiences.
“It’s been great to help play a part in Pi’s success as the DIT has been able to provide export services that have stimulated the business’ growth.”
