Alejandra Marrujo has been appointed by Northern Industrial as brand manager for Mexico. Her role will include redeveloping the Mexican website to enhance content for local audiences and establishing email marketing campaigns.
Launching operations in Mexico in December 2020 under the brand NI Controls, Blackburn-based Northern Industrial is one of the UK’s biggest suppliers of industrial spare parts and proactive maintenance solutions.
Established in the UK over 40 years, the company exports industrial spare parts and repair services to manufacturing and engineering businesses across the world. The central operation in Blackburn stocks over 200,000 parts numbers, sourced from over 1,350 manufacturers.
As well as providing new replacement parts from manufacturers including Control Techniques, Beijer, Siemens, Danfoss and Pixsys, NI Controls specialises in providing obsolete spare parts and repairs solutions primarily for industrial equipment and production lines no-longer supported by OEM (original equipment manufacturers).
Recent years have seen year-on-year growth in demand for the UK company, which last year celebrated its sixth successive year of growth, with a 20% increase in sales compared to the previous year.
On starting her new role, Alejandra said: “This is a crucial time to join NI Controls as the company expands into Mexico as a central hub for all of the Americas. It is very exciting to have the opportunity to be part of this business and contribute to its growth.
“The success of the UK company shows there is a massive need for the products and services we offer and our new facilities in Querétaro will benefit delivery time and service for the American automation market.
“NI Controls has been established and is continuing to grow by providing the spare parts and repair services needed worldwide to avoid costly downtime. As the global economy works through hard times, it is really exciting to be helping companies in Mexico and the Americas keep running, by providing fast spare parts delivery and repairs services during stressful breakdown situations, or avoiding breakdowns entirely through preventative maintenance.”
