Ramsbottom-based video production company Bigtank has delivered a series of videos for GA Petfood Partners to help improve customer and employee engagement and understanding of its operations.
With head offices in Chorley, production facilities in Leyland, and offices in locations across Europe and Japan, GA Pet Food Partners employs over 800 people and sells in excess of 80,000 tonnes of dry extruded pet food per year, exporting to 50 different countries across the world.
For use on the website and internally at the company, the videos are aimed at providing an insight into how petfood is made and to allow staff and customers to get a holistic understanding of the scale and scope of operations at the family-run business.
Featuring and presented by the company’s own people, the suite of videos is split into eight sections covering operations, from ingredients sourcing, through development and manufacture, to logistics and export.
GA Pet Food Partners Communication Director, Georgina Sims-Stirling, said: “At GA Pet Food Partners, we are proud to provide private label pet food opportunities for partners across the globe, sourcing our fresh ingredients from farms and fisheries that we know and trust to ensure full traceability.
“We then use our unique Freshtrusion™ process to gently cook the ingredients in our state-of-the-art kitchen, which ensures the most nutritious and highly palatable product for our pet food kibbles.
“When we approached Bigtank, we had lots of challenges going around in our heads about how to use video. Where do we start? Which regions? Languages? What do we say? We found that Bigtank could do everything for us. They weren’t just going to get the camera, shoot us, and that was it.
“They could really help communicate and educate us on how to do it, how to develop our social media pages, how to put it on our community pages, and how to communicate it internally as well.
“The video tour page on our main GA website is the most visited page out of everything we have on our website, driving traffic to pick up the phone and enquire to be a partner.
“Bigtank are really an extension of my communications team. It’s more than just a transactional relationship. It’s far more than that. And I would be lost without them.”
For more information, go to www.bigtank.co.uk or www.ga-petfoodpartners.co.uk/video-tour/.
