What we used to call a sales funnel, is simply the process that leads clients from the initial stage, where they learn about your product, to the point of purchase. All those steps in between create the funnel through which the clients go, and they should be convincing, so they don’t drop out and come to the endpoint. You need to make this process unobtrusive but effective. That is why we suggest using LinkedIn, which is more engaging and friendlier than email.
The main benefit that LinkedIn gives you is that you can build the funnel within the platform and also use social media as part of a bigger sales chain. When building a sales funnel on LinkedIn, you should follow some rules and prepare some details to grab your prospects’ attention.
The elements of the LinkedIn sales funnel
Here are the significant components that are required to build a good sales funnel.
A good-looking profile
Provide all the necessary information that customers can use to learn about you and the services or products that you offer. They should understand immediately what problems you solve and through what means.
Think about how are you better than your competitors and what value you can offer to clients. Ensure to include these details on the company’s profile page. This should be your presentation, as people should get as much information as possible from exploring your LinkedIn profile.
Create more content
After the prospect has observed the page and built an image of your company, it is time to grab his attention. Do this by creating engaging content, which will unleash the potential and the value of your product. Demonstrate your expertise through engaging posts and articles, educating people on how they can use your product to solve their problems.
When you give something for free to customers, like free educational content you can ask for something in return. This could be your “call to action.” It could be anything, visiting your website, downloading a catalog, but it must take the person further down the sales funnel.
When creating posts that will attract readers and move them to the next funnel’s step, keep in mind a few things:
- have a catchy headline;
- fit the specific niche;
- include keywords and tags;
- be brief
- contain a clear call to action.
Send personalized invitations to new connections
The most successful way to engage with potential customers is by initiating one-on-one communication, and LinkedIn is an ideal place for it. All the information required to start the conversation is right here, inside the person’s profile. Pick up the topic and initiate communication.
Each time you get a new connection take a minute and send a warm-up message. Provide some free content, trigger the pain points and introduce them to the solution you offer.
Bring automation to this routine task and send personalized messages with Linked Helper. Linked Helper — a sales funnel and marketing automation tool for LinkedIn. It allows automated bulk messaging to your 1-st connections and building sales funnels on LinkedIn. It recognizes replies and has a strong analytical dashboard, so you could monitor every funnel step and evaluate its overall effectiveness.
Stay engaged
Feedback is crucial for customers. They need to understand that you, as a service provider, are involved in the process and responsible for it.
So reply to comments and messages and show people they can trust you. Moreover, your engagement and participation in the communication provide a humanized and personalized experience for customers. It boosts the growth of trust and reliability.
Include links
We said earlier that the posts must contain CTAs. This applies to links also. Most often, sales funnels lead the prospect from one place to another, where they can complete a purchase or leave contact for further interaction.
Identify what would be the last step for the potential customer. Include the needed link to move him to the required place, for example, your website (but this should be a link to an exact page, don’t just take the person to your homepage) or some form to fill.
To sum up
Every activity on the social platform should represent an exact funnel stage. Begin with the educational part and tell the prospects key factors about your company and services using your LinkedIn page. Tell them how you can help them. Then, attract their attention with some free content and ask them to opt-in for the next action. Keep an interaction open and provide a personalized experience, leading to the end point of the sales chain.
Moving customers through the funnel via LinkedIn is easier than through other channels. Experiment with the platform by following the listed tips, and you’ll see the results.
