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Lancashire
Wednesday, January 8, 2025

The Fabled Thread Partners with novi.digital to Boost Online Presence

The Fabled Thread, a luxury embroidery company known for its detailed designs and premium materials, is thrilled to announce a new partnership with novi.digital, a top data-driven SEO consultancy. This collaboration is designed to improve The Fabled Thread’s online visibility, helping embroidery fans, artisans, and craft lovers around the world to find and engage with their expertly crafted products. By tapping into novi.digital’s expertise in search engine optimisation and digital marketing, The Fabled Thread hopes to reach a wider and more diverse audience of passionate hobbyists globally.

Committed to nurturing creativity and confidence in their customers, The Fabled Thread offers a variety of high-end products. From carefully curated embroidery kits to virtual courses and instructional materials, the company is dedicated to making embroidery accessible and enjoyable for all skill levels. Each product is crafted to inspire creativity and support individuals in honing their needlework skills.

Eppie Thompson, Founder of The Fabled Thread, expressed her excitement about the partnership, stating: “We are excited to start working with Novi to support our growing business as we reach out to new audiences, new markets and get more people interested in the power of sewing. Novi’s approach to working collaboratively with the team, to ensure we maintain our own brand integrity, is what drew us to them. We are excited for the journey ahead!”

Clare Anscombe Bennett, Director of Client Services at novi.digital, commented: “I am delighted to announce that we are expanding our digital marketing agency with the addition of The Fabled Thread. This is a testament to our agency’s growth and our unwavering commitment to delivering exceptional service. We are eager to apply our innovative digital marketing strategies to help The Fabled Thread achieve their goals. Here’s to a prosperous and collaborative journey ahead!”

The Fabled Thread’s commitment to quality and forward-thinking design has earned them a loyal customer base, and this partnership is set to further enhance the customer experience. By using novi.digital’s advanced analytics and targeted marketing strategies, The Fabled Thread plans to personalise each visitor’s shopping journey. The collaboration will also enable the company to stay ahead of market trends and continually evolve its offerings.

The partnership with novi.digital represents a pivotal moment for The Fabled Thread, as the brand aims to expand its digital footprint and build a thriving online community of crafters. With novi.digital’s SEO services, the company plans to improve its search engine ranking, ensuring that embroidery enthusiasts can easily find the tutorials, kits, and other resources they need to immerse themselves in the craft. The vision is not only to sell products but to foster a strong community centred around a shared passion for embroidery.

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