Yeni Raki 1937, the renowned raki brand with a 500-year history, is making its way to the UK market with a fresh campaign titled ‘It’s Time’. This popular raki brand, known for its distinct aniseed-flavoured grape alcohol, is now available for purchase on Amazon, offering UK consumers the opportunity to savour its expertly crafted spirits. Alongside the launch, Yeni Raki is introducing a range of signature cocktails that provide a unique twist on this traditional Anatolian beverage.
To celebrate its entry into the UK market, Yeni Raki has partnered with Hovarda, a prominent establishment in London’s Soho, for the much-anticipated Cocktails in the City event. The event will feature DJ sets by renowned artists like Viton, Derun, and Maia, providing attendees with an unforgettable experience. At the Yeni Raki stand, participants can partake in raki and mezze tastings and have a chance to win exciting prizes.
Yeni Raki, with its rich heritage, offers a unique drinking experience that embodies the values of sharing, connection, love, and friendship. Whether enjoyed in the company of family during a mezze feast or sipped as a sophisticated cocktail for late-night revelry, raki has the power to bring people together. It’s Time for individuals to connect with their loved ones and celebrate life’s moments, big or small.
The UK launch of Yeni Raki introduces a brand refresh, aiming to connect British consumers with the traditions and cultural significance of raki. Throughout the summer, Yeni Raki plans to collaborate with various home-grown hospitality brands, starting with Hovarda for the Cocktails in the City event. During the event, held from 6th to 8th July, leading hospitality outlets and spirits brands will compete for the title of the best cocktail and bar.
Yeni Raki will showcase three signature cocktails, including the refined and delicious ‘Raki Elixir’ with pear and vanilla flavors, the cool and refreshing ‘Basil Sour Dem’ featuring cucumber, basil, and Yeni Raki Uzun Demleme, and the perfectly balanced ‘Chili Strawberry Infusion’. For non-alcoholic options, the ‘Chili Strawberry Infusion Virgin’ offers an equally delightful mocktail.
Guests at the event can spin the ‘Spirit to Win It’ wheel for a chance to win exclusive prizes with every Yeni Raki signature cocktail purchased. Additionally, leaving a review on the Blade app will entitle participants to a complimentary cocktail at Hovarda.
For those seeking a culinary journey, Yeni Raki offers complimentary raki and mezze tastings, providing insights into the brand’s rich history and perfect food pairings. The mezze table spots are limited, so be sure to secure your place promptly.
To keep the party going, Hovarda in Soho will host afterparties from 10 pm until late, featuring acclaimed DJs such as Viton, Derun, and Maia on consecutive nights.
Yeni Raki’s mission is to introduce the UK market to the rich tradition of raki, highlighting that connections are borderless, tastes are universal, and experiences are everlasting. As food continues to serve as a cultural ambassador, connecting people and shaping worldviews, Yeni Raki aims to educate UK consumers about raki’s cultural significance through its new line of cocktails and bespoke Mezze menu.
Cocktails in the City is just the beginning of Yeni Raki’s summer events and partnerships, with many more exciting collaborations on the horizon.
Experience something new this summer. It’s Time for Yeni Raki.
Visit Amazon to purchase Yeni Raki or head to www.cocktailsinthecity.co.uk to secure your tickets. Stay updated on the latest news by following @yenirakiglobal on social media, and share your Yeni Raki moments using #YeniRakiTime.
