Thinking about enlisting the help of a digital marketing agency but wondered how much it will cost you?
Perhaps you need a website built for your business, want help with advertising or maybe you’re just curious how much marketing agencies charge.
The short answer is that costs vary from agency to agency, and that usually a consultation is required to discover your business’s needs. Sometimes there are custom quotes and sometimes there are packages to choose from, depending on what services you need.
However, to give you a rough idea of what to expect, here’s a guide based on gathered data that shows the average prices for services that UK marketing agencies offer. There’s also a description of each service, so you know what they are and what you might need.
What is SEO and How Much Can It Cost?
SEO (or Search Engine Optimisation) is the process of optimising a website, business, service, product or brand by using keywords and links to boost its ranking on the search engine results.
Everyone wants their website and product to be on page 1 of Google (as well as other search engines), so research is done by SEO experts to find the keywords and key phrases that consumers are most likely to use when searching or “Googling” for the relevant service, product, or information.
There are various types of SEO; On-page refers to the content and other techniques used on your actual website, while off-page refers to SEO boosting techniques on other areas of the internet apart from your own site.
An example of off-page SEO is the use of “guest posting”, this involves writers creating informational content for someone else’s website that then links back to the targeted business’ s website using the keyword(s) chosen.
Alongside text based or visual content, SEO is one of the most important services of a digital marketing agency. A good agency will use white hat SEO techniques, which are safe and gradually build momentum. This is opposed to black hat, which uses unsafe techniques such as spamming keywords.
Black hat can get fast results but will eventually get noticed by search engines, who will then penalise and blacklist your site so it won’t show up in results at all.
With all that explained, here’s how much the average prices of SEO could cost, note that different types of SEO projects can cause the cost to vary, eCommerce projects are usually bigger and the most expensive, whilst local SEO is the cheapest.
- Daily rate is around £400
- For a monthly retainer, you’ll be looking at just over £900
- The rate per project will be almost £1600
Content Marketing and the Costs
Content as a service usually refers to written work created by copywriters. This includes blogs, website content, product descriptions and more, working hand in hand with SEO. Professional writing is what makes a brand stand out and entice an audience.
For this service, you should expect to pay:
- Over £700 per day
- £800+ as a monthly retainer
- £300+ per post
Each agency charges a different amount and in a different way, so they may charge by the hour or amount of words (for example, per 100 words), they also may just charge as a package.
Social Media Costs and Types
There are two different types of social media, the first is organic which involves tasks such as managing social media accounts as well as creating strategies and campaigns. The second type is paid social media, which involves spending money to boost or promote posts and campaigns.
For organic social, you’ll be paying:
- Around £650 per day
- Over £1100 a month
- An estimated £400 per campaign
For paid social, the rates are:
- £400+ per day
- Almost £600 a month
- Nearly £300 per campaign
On top of the rates for paid social, you’ll need to add on the cost of paying for a campaign to promote it, so it will end up more expensive than the above, these are just the initial costs.
There may also be extra charges for creative costs, such as graphic design and photography for the product.
Talk to a Marketing Agency Today
These figures are just rounded up averages, so agencies could charge more or less. It’s up to you whether you want to hire a digital marketing agency. If you have the skills, you can try to do all or some of the services yourself. It all comes down to budget.
If you need a digital marketing strategy, the best thing to do is research and contact multiple agencies to compare. It
