Lancashire PR agency, Catapult PR, has been shortlisted for five PRCA Dare Awards North, having continued its 22-year strategy of daring to be different when creating results-focused campaigns for clients.
The PR firm, based in Blackpool and Poulton-le-Fylde, is shortlisted for its work for London-based eco-friendly retail business, The Used Kitchen Company (TUKC), in the categories of Best Media Relations Campaign and Best Trade or B2B Campaign. This recognises its groundbreaking environmental initiative – Kitchen Passports – which will extend the lifespan of a kitchen and make its ultimate recycling much more eco-friendly.
TUKC is the first business to respond to the Government’s Resources & Waste strategy, thanks to Catapult PR’s research and creative idea, and launched the concept to the trade at its biggest show, kbb Birmingham, which took place in early March.
Catapult PR also has two shortlistings for its work for Northumberland Day 2020, in the categories of Best Not-for-Profit Campaign and Campaign Challenges, having delivered the UK’s very first “virtual’ county day, at the end of May.
The fifth nomination is for Catapult PR’s managing director, Jane Hunt, who is shortlisted for Best Professional for her creative work, results and industry contribution.
Should any of these five possible awards be scooped, they will be added to the 35 already in Catapult PR’s trophy cabinet.
The PRCA Dare Awards are organised by the Public Relations and Communications Association and the Northern region covers 10 counties, making Catapult PR’s achievement outstanding.
The consultancy’s business performance has been equally impressive this year, despite lockdown. Catapult has won client accounts in Cumbria, Greater Manchester, Surrey, Lancashire and South Wales. These accounts span the sectors of hospitality, health and fitness, pet, food and drink and finance.
Catapult has also grown some of its existing accounts, primarily through writing content, in the form of corporate literature, booklets and monthly blogs and articles, for clients who recognised the need to be proactive during lockdown and keep in touch with customers.
The PR agency more than doubled its office space at its Preston New Road offices in March and has started to work with new affiliates in Cumbria.
The five PRCA Dare Awards North shortlistings add to another five national and regional finalist placings for Catapult PR during 2020. Due to the coronavirus pandemic, results announcements have largely been delayed.
Managing director, Jane Hunt, says: “Catapult PR has worked phenomenally hard in the last year and right through lockdown, when we have been ideally placed to work with various new start-up businesses which either pivoted and reimagined themselves or which have been founded by people who saw it as the right time to pursue a business idea.
“Our work for clients in the past year has been commended by national and regional awards judges, despite coronavirus delaying some elements of campaigns or making them impossible to implement as intended, so we are absolutely thrilled to already have recognition for our results to date. Some campaigns will be even more successful, as we return to something like normality.”
