Home Lancashire News Fat Media supports project to drive local business growth

Fat Media supports project to drive local business growth

Lancaster based agency, Fat Media has completed work on a project to drive local business growth in the Lake District.

The award-winning website design and digital marketing agency has built and launched a new website to help promote the Lake District Pound.

The Lake District Pound is a local currency to the Lake District but has the same value as Sterling. It can only be spent in the local community with more than 350 businesses taking part. The project has been designed to help drive sales for local independent companies, and it is hoped will promote business growth across the whole of the National Park.

The currency was launched last year, and there are now £90,000 worth of Lake District pounds in circulation, featuring images such as Peter Rabbit, and mountaineering legend Sir Chris Bonington.

Fat Media were tasked with re-developing the website for the currency, making it more user friendly along with a Google map to showcase which traders accept the currency.

Ian Ireland, account director at Fat Media, said: “It has been great to work on a project designed to promote local business growth, and support independent companies.  We worked with the team at Lake District Pound to develop a clear plan of what the website really needed to do in order to drive increased online engagement and make it easier for users to locate where the currency can be spent.”

The website has been built on an Umbraco platform which includes a bespoke checkout and user area.

It costs nothing to swap Sterling for the Lake District Pound and each time people spend, they collect unique stamps which can be placed in a Lake District Passport. For every five stamps collected, people can earn a prize.

Ken Royall, founder and director of the Lake District Pound, said he was “really pleased to be working with Fat Media to deliver a new website to engage and motivate visitors to use the LD£. It’s ambitious in scope and also had to be delivered in an ultra-short timeframe to be ready for the start of the visitor season. I’m pleased to say Fat Media did a great job to accelerate development and hit the target date on schedule.”