Home Lancashire News Banking heavyweight leaves corporate world to launch VibePay

Banking heavyweight leaves corporate world to launch VibePay

Gary Prince

Former City trader and mobile payments veteran, Gary Prince, has left a 20-year career in mobile payments working for the world’s blue chips to launch VibePay with young entrepreneur, Luke Massie.

In an audacious move, the payments expert, whose experience includes significant projects with the likes of Barclays, O2, Vodafone, BT, VocaLink and Costa Express, is rejecting opportunities with some of banking’s biggest names to go into business with Massie, the 25-year-old entrepreneur behind Vibe Tickets.

As Managing Director of VibePay, Prince is spearheading the firm’s mission to make payments simple while offering a guarantee of no fees to its customers.

A payment platform offering direct-to-bank payments to people and businesses, VibePay was founded in early 2018 when changes to open banking legislation allowed regulated businesses to access UK banks’ payments infrastructure.

Gary, said: “I’ve never settled for the status quo. In 2005 when a big employer told me there was no future in mobile, I knew it was time for me to move on. I have to be moving forward and making progress and I’ve never done that at such a pace as I have at VibePay.

“I live and breathe all things payment and my focus is always on the customer’s perspective. The big players are just not geared up to give consumers what they want. Making a payment is secondary – nobody wakes up thinking they want to make payments but they do want to pay for their travel or their fuel and buy a coffee in the simplest and safest way possible.

“That’s what VibePay is about. We don’t shroud things in complicated tech speak or banking jargon – traditional banks do that to try to justify their snail’s pace and to disguise their lack of innovation. We just listen to customers, feedback into our engineering team and we make things happen quickly.”

VibePay aims to disintermediate debit card payments, removing fee-charging card schemes from the process and allowing consumers to pay merchants in real time, direct from their bank account, reducing online fraud and resulting in better cash flow for merchants who will receive value on funds sooner than via debit cards.

Luke Massie, VibePay’s CEO, added: “We’ve grown Vibe Tickets into a main contender for fans to buy and sell tickets and we listened to our customers when we integrated a third-party payments provider to complete the transactions. It was a hassle and it cost them money. It went against everything the Vibe Group stands for. We had no choice but to create our own alternative.

“The changes to open banking legislation, my initial meetings with Gary and the immediate interest from some of the country’s best payments industry techies in what we were doing showed we’d hit on something at the right time. The payments market is ripe for disruption. It’s stuck in the dark ages when customers couldn’t choose, they made do with what they were offered. VibePay is revolutionary in that respect.”