Uzair Shafique has joined the search marketing team at Blackburn digital agency Twentyone as PPC (pay per click) Executive.
The appointment follows account wins for the agency across a range of sectors including automotive, home and garden, and consumer goods.
Twentyone managing director Sam Fletcher said: “Uzair’s a Burnley lad through and through, which made it all the more surprising for us to learn that he was actually born in Oslo.
“Having gained some impressive qualifications early doors in his career, including both a diploma and a bachelor’s degree, Uzair has a proven track record in creating bespoke PPC campaigns that convert into sales. He combines his technical ability and analytical skills with a creative and forward-thinking mindset. Along with his in-depth knowledge of Google Ads, he’s got a particular talent for writing persuasive, short-form sales copy that maximises customer click-through rates.
“Uzair’s experience in the demanding world of PPC has allowed him to become particularly skilled at identifying the key selling points of a business – communicating these advantages clearly to potential customers using bespoke PPC campaigns that are tailored to meet each client’s specific commercial objectives.”
Since joining Twentyone, Uzair has already become Google Certified, achieving new accreditations in Google Shopping and other areas of Google Ads. Working closely with Twentyone’s Head of Search, Ashley Chaplin, he will be handling every aspect campaign management, from initial keyword research and ongoing management right through to optimisation and analysis.
Uzair said: “Any company can have the perfect ad. But unless it’s set up correctly on the technical side, it won’t bring results. That’s why it’s so exciting to be working in an award-winning agency like Twentyone – it’s brilliant to be always learning and trying out different features in Google Ads, constantly experimenting to create the perfect strategy for each of our clients.”