Manchester-based Invoke Media move their operation to Preston to support Lancashire SMEs.
Marketing consultancy Invoke Media has moved their operation to Preston’s Cotton Court Business Centre to further support Lancashire SMEs. The business has been trading from a Manchester city centre office for nearly 4 years, but has made the decision to relocate to Central Lancashire in a period of development and investment.
Jack Barron, Director at Invoke Media, said: “There’s really good things happening in Lancashire and Preston at the moment. I’ve had the pleasure of working back here a number of days a week in my role at Cotton Court since November, and it’s amazing to see how much Preston and the surrounding area has come along. I think the murky shadow of the Tithebarn project has finally been lifted and people are finally being positive about the future of the area. I’d like to bring my business home to be a part of that now, rather than jump on the bandwagon at a later date”.
In addition to the economic and social reasons, there are a number of logistical and financial benefits to the business.
Invoke intend to make use of the virtual office services and technology suite that Cotton Court offers, to enable remote working & communication between team members, consultants and customers.
Jack added: “We are in the digital age, with attitudes to working practice changing dramatically. More and more organisations are adopting flexible working and embracing technology to lead their teams remotely. By removing large overheads and basing our operation from permanent desk space at Cotton Court, we can pass that cost saving on to our customers without sacrificing quality of service, while in the process also improving team morale and productivity”.
Whilst they intend to continue to service an array of clients nationally, their focus has firmly shifted towards North West based SMEs, with a number of unique services launching aimed at them to coincide with their move to Preston on Monday 13th of August.
The Virtual Marketing Director and Virtual Marketing Manager services intend to serve North West SMEs looking to improve their profitability through strategic marketing & implementation, whilst their monthly marketing support packages will assist micro & small businesses gain access to quality marketing previously out of financial reach.
The news comes as Preston BID announced last week that the city has been ranked in the top 5% of digital influencers nationally.