The work of an award-winning digital marketing firm has helped the profits of an education supplier soar.
Lancaster-based Fat Media had previously overhauled the website of Millwood Education, and have since been supporting the company with a detailed search engine optimisation (SEO) strategy to grow both traffic and revenue.
As well as seeing a drastic increase of website visitors and organic traffic, sales for last month increased by more than £10,000 as a direct result of the optimisation work. Following an in-depth audit into the technical performance of the website set against stringent KPI’s and objectives the team set about improving the visibility of website on search engines for key search terms.
Andrew Frobisher, account manager said: “We’re absolutely delighted with the results, they really are nothing short of superb and we are confident that this is only the beginning – we plan to keep the momentum going and maintain the upward trend of both traffic and sales.
“Millwood Education had previously relied on existing customer loyalty, so raising their profile amongst new clients was vital. The hard work of our SEO team is now paying off though and the results speak for themselves, with sales in particular soaring.”
Year on year traffic for the Millwood Education website has dramatically increased with 146.77% (+1,205) more sessions compared to this time last year. Not only that, organic traffic is up a huge 175.9 per cent with last year seeing 590 sessions compared to 1,626 this year.
Millwood Education’s managing director, Ann Yates, added: “Following a review of our sales for our different routes to market, it showed us that our web sales were mostly from current customers and fairly constant, so we wanted to increase our web visibility, reach out to new customers and increase our web sales.
“Fat Media started working on the SEO and slowly but surely they have raised our online presence. Each month we have seen an excellent increase in activity and in return, web sales have grown correspondingly.”
Millwood Education are a leading supplier of early years, primary, special needs and educational resources and educational supplies to childminders, pre-school playgroups, pre-schools, infant schools, junior schools, nurseries and day-care providers throughout the United Kingdom.