Preston-based Lunar Caravans have announced they are supporting Adam Morgan and the Ciceley Motorsport Team in the 2018 Dunlop MSA British Touring Car Championship (BTCC).
The BTCC is one of the country’s best-loved motor racing championships, attracting a track-side audience of 384,500, a TV audience of over 17 million and an unprecedented social media following. With many of the tracks offering campsite facilities, there is a natural synergy between Lunar’s growing leisure vehicle portfolio, and motorsport followers looking to experience all the weekend has to offer.
Speaking about the deal, Lunar Caravans marketing manager, Lea Lawrence, said: “It is exciting to be embarking on a new partnership in the thrilling world of motorsport. As a fellow Lancashire based business, Ciceley Motorsport’s passion and professionalism for the sport is inspiring.
“Leisure vehicles play an important role in the BTCC championships, both for the teams and the fans. We believe our partnership with Ciceley will energise our brand within the sport and help drive our ambitious growth plans.”
Norman Burgess Commercial Director Ciceley Motorsport added: “We are absolutely delighted to welcome Lunar Caravans on board. Although sponsorship is very important to racing teams, we are well supported and able to choose our commercial partners carefully.
“Lunar Caravans is an innovative, forward thinking company and as a Lancastrian based family concern their high standards and engineering capabilities align perfectly with ours. We can’t wait to begin working together.”