Lancashire PR agency, Catapult PR, has attracted its second London-based client in four months, having been appointed to handle PR for one of the hottest new women’s footwear brands in the UK – Alice X Global.
Alice X Global has created a world first – a personality-filled 5-colour, multi-panel luxury leather espadrille, with premium butter-soft leather uppers and fully leather-lined inners to treat the feet. These exquisite and super-luxurious, highly feminine, 5-colour espadrilles come in six different palette options and have already been adopted by Made in Chelsea’s Rosie Fortescue.
Catapult is raising awareness of these chic new espadrilles in a variety of media, from women’s glossies to niche yachting titles, blogs and London lifestyle magazines, and is already creating materials referencing some of the rich and famous adoptees of espadrilles, including Lauren Bacall and Grace Kelly.
The Lancashire PR specialists were appointed to assist Alice X Global following a recommendation from a former footwear client, Cocorose London – a luxury foldable ballerina shoe brand, which Catapult launched in 2008.
The Alice X Global account win comes just four months after Catapult PR was appointed to handle PR for London-based kitchen recycling expert, The Used Kitchen Company. TUKC has already enjoyed exposure in publications such as the Daily Express, The Sun, Delicious magazine and Self Build and Design.
Catapult PR’s managing director, Jane Hunt, says: “We have represented a variety of London-based clients, who have come to us for specific public relations expertise in areas such as financial services and insurance, homeware, fashion and exhibition promotion. We are thrilled to now have Alice X Global on our client list – a brand with great aesthetic appeal and a compelling unique selling point with its fabulous five-colour panel design. We believe Alice X Global has a very bright future.”