Lloyd Blackpool MINI are celebrating after the family owned retailer won the prestigious ‘MINI Customer Service Retailer of the Year’ at the annual MINI Retailer Awards, along with the coveted ‘MINI Marketeer of the Year’ for the second year running.
MINI UK recognised talent and innovation across the 139-strong UK retail network at the company’s 2018 awards ceremony. Held at MINI Plant Oxford, the MINI Retailer Awards celebrates the achievements of the thousands of people engaged in providing an industry-leading experience for MINI customers across the UK.
The award ceremony comes at the end of an extremely successful 2017 which saw Lloyd Blackpool constantly top the leader board for customer satisfaction across the MINI UK network. Lloyd Blackpool are passionate about customer service and hold a number of events throughout the year for their customers including the ‘famous’ annual Blackpool Illuminations Charity Convoy which is now in its 12th year and their involvement with the MINI Mega Meet held at Lytham Hall.
Sam Goody, Lloyd Blackpool MINI Brand Manager said: “We are absolutely ecstatic to be recognised for all our hard work. Our customers are so important to us and we have an amazing, dedicated team working for us who put our customers first in everything they do so we are thrilled with the award. We work closely with the MINI Marketing Managers, so it was wonderful to share our award success with them as they also play a key part in our customer satisfaction.”
The MINI Retailer Awards were presented by host and comedian Jason Manford and they recognised Lloyd MINI’s exceptional marketing activities throughout 2017. All marketing activities were reviewed and based on the quality of campaigns, evidence of ROI, creativity and business performance.
Delighted with the result, Emily Cunningham and Rebecca Sharpe, MINI Franchise Marketing Managers, commented: “We are absolutely thrilled to have received the prestigious MINI Marketeer of the Year Award for the second year running, which has never been done before. It is a real testament to the marketing team’s hard work, commitment and passion for innovative marketing”.
MINI UK’s overall market share grew from 2.56 per cent in 2016 to 2.68 per cent in 2017 thanks to continued retail innovation and a highly competitive product portfolio. In total, the brand sold 68,166 vehicles in the UK, outperforming the wider market with robust consumer retail sales. The brand’s biggest and most versatile model to date, the new MINI Countryman, contributed to this success after its launch in February 2017. In June 2017 MINI launched its first electrified vehicle, the MINI Countryman Plug-in Hybrid, with UK sales totalling almost 1000 vehicles in the second half of 2017 alone.
Speaking at the awards, David George, Director, MINI UK, said: “The MINI retail network represents the primary interface with our customers across the UK and play an essential role in the wider success of the brand. It’s terrific to recognise and reward our retail partners who in 2017 continued to drive innovation across all business areas and in doing so delivered exceptionally high levels of customer satisfaction.”
