A leading Lancashire hotel is to undergo extensive refurbishments after achieving its highest ever revenue results and an increase in social banqueting.
Hallmark Hotel Preston Leyland, part of independent hotel group Hallmark Hotels, has invested over half a million pounds into refreshing the design and infrastructure of its bedrooms and bathrooms.
Situated in the heart of the North West and just a short journey away from Preston, Liverpool and Manchester the hotel’s 2017 rebrand from Best Western to Hallmark Hotels has welcomed a rise in social banqueting events including christenings and weddings, sparking the decision for further investment.
The project, which begins this month, will see £550k invested into modernising the design and functionality of 31 of its bedrooms and bathrooms.
John Knowles, General Manager at Hallmark Hotel Preston Leyland said: “We spent sufficient time in 2017 gathering guest feedback to help us distribute investment wisely and ensure we remain at the forefront of a competitive market. We look forward to watching the work begin and gain guest insights post-development, but we’re confident the new bedroom designs will go down well!”
The hotel, which saw its highest revenue results in 2017 and nearly 6,000 attendees during its Christmas party season, has been nominated for a British Coach Tourism Award in the Accommodation Provider category. The strong year was, in part, due to a 4% increase in revenue from conferences, which is forecasted to increase a further 8% in 2018 and a significant leap forward in TripAdvisor traveler rankings moving from 45th out of 192 hotels in Lancashire to 29th out of 192 over the course of 2017.
John continued: “After a great end to last year, the refurbishments will not only benefit our travelling guests but also the local community, which we strive to be the centre of. Once the project is complete in March we’ll be re-launching our wedding packages which we hope will sustain the recent increase in social banqueting bookings.”
The investment into Hallmark Hotel Preston Leyland is part of the group’s wider refurbishment initiative to modernise several of its portfolio of 27 hotels across the country.
