Home Lancashire News Trilanco Ltd announce exclusive trade distribution deal of Westgate EFI brands

Trilanco Ltd announce exclusive trade distribution deal of Westgate EFI brands

Lancashire-based Trilanco Ltd, the UK’s leading agricultural, equine and pet products wholesaler, has agreed exclusive trade sales and distribution rights of Westgate EFI (WEFI) brands.

Trilanco will distribute WEFI’s own brands including The Mark Todd Collection, Gatehouse, Jumper’s Horse Line (JHL), JHL Pro-Steel, Rodney Powell, Saddlecraft, StableKit and Plus Equine. Additional ranges will also be available from January 2018.

Martin Balmer, Managing Director of Trilanco, said: “I’m delighted to announce the addition of WEFI’s brands to our product catalogue. They really enhance our offering to the varied needs of equestrian retailers.”

The deal adds to Trilanco’s growing catalogue of 16,000 products, which includes a comprehensive range of products for both horse and rider.

Bruno Goyens de Heusch, Managing Director of Westgate EFI, said: “We recognised our individual strength as a manufacturer. Trilanco has an impressive new warehouse and distribution operation and this partnership will allow us to focus on the continued development of our brands.”

Martin added: “Our aim is to provide retail customers with the best products and service in the industry. Bringing together great brands at competitive prices with excellent sales support, helps to create a fantastic buying experience for our trade customers.”

The last date that WEFI will be processing customer orders will be 22 December 2017. Trilanco’s sales and customer services team will be available on the days in between Christmas and New Year to answer customer questions or queries.

Trilanco will be showcasing WEFI brands on its stand at the BETA International trade exhibition in January 2018, giving visitors to the show a chance to preview and order products.

Trilanco offers over 16,000 products from leading manufacturers from all over the world. The company moved into purpose-built 110,000 square foot premises in Lancashire in January 2017 which has created the space to substantially increase its range and depth of stock.

Trilanco were advised by Ian Riggs of Hill Dickinson LLP. WEFI were advised by Peter James of Clark Holt Commercial Solicitors.