Bilsborough based specialists in agronomy, Levity CropScience, has appointed a Business Development Manager to expand its reach in both the Middle East and Africa.
Iad Zurayk has worked extensively across both Northern and Sub-Saharan Africa. He will focus on developing his contacts with Levity CropScience’s rapidly expanding Middle East and African customer base, particularly advising customers on improving their banana agronomy and how the Levity CropScience range can increase crop yield under stressful conditions.
Levity CropScience’s Commercial Director, Mike Peters MBE said: “We are delighted to have recruited someone of Iad’s calibre to our team. Iad has the skill, expertise and experience to support our customers as we continue to grow.
“At Levity, we have a particular interest in Africa, where products like ours that help crops grow in stressful conditions, can make a huge difference to quality and yield.
This year we have started to put in place distribution networks in Egypt, Morocco, Algeria, Kenya, Cameroon, Ghana and South Africa.”
Commenting on his appointment, Iad added: “I’m excited to be working with an industry leading company like Levity CropScience. They are expanding rapidly into the Middle East and Africa and their products are proving to be very popular, since their scientifically backed fertilisers help increase crop yields. Just what the customer wants!”