Blackburn digital marketing agency Twentyone has helped a Lancashire dog treat manufacturer to rebrand in order to expand its customer base from wholesalers to supermarkets.
Preston-based T. Forrest & Sons originally approached Twentyone to provide a web solution for its brand of free-flowing white label dog treats sold at pet wholesalers. But during an initial consultation with agency head Sam Fletcher, it became apparent that the company was missing out on a whole market sector of pre-packaged dog treats, which are popular with supermarket customers.
Twentyone worked with the family business to rebrand to T. Forrest & Sons as an overarching brand, with three-tiered sub brands of Kanox, Our Dog and Woof & Chew.
Having now launched a new website to represent the three new brands – as well as the original white label products – T. Forrest & Sons has already achieved advance orders for the new brands from all its existing wholesale customers, and is now working with Twentyone to target them towards supermarkets and other retailers.
Twentyone director Sam Fletcher says: “We start all our projects with an in-depth business and marketing consultation. Our market research in this phase was quite revealing, showing that customers overwhelmingly prefer to buy dog treats in pre-packaged re-sealable packets, and so this is also very much the preference for supermarkets and larger retailers.
“Though a long established business with a successful history stretching back to 1937, our research showed that, by concentrating only on bulk boxes for wholesale distribution, the family-run company was missing out on significant market share.
“We developed the T. Forrest & Sons brand to highlight the history of the company and its use of 100% British, high quality ingredients, and also developed the three sub brands to cater to the full range of customer expectations and budgets.
“We feel very proud that the new branding represents the quality of the products, with all ingredients traceable from farm to bowl, and we’re really looking forward to taking things to the next stage, getting the products onto supermarket shelves throughout the country.”
With a team of seven based at Trident Way, Twentyone provides web design, web development, SEO, Google AdWords, conversion rate optimisation, digital consultancy, social media marketing and email marketing. Established in 2003, the agency’s client experience includes Recycling Lives, Burnley FC, Nelson & Colne College and Savoy Timber.
Forrest & Sons Marketing Manager Daniel Wallbank said: “Online and digital marketing is so important in this digital age, nearly everyone uses some form of digital technology day in, day out. By working with Twentyone they have covered all bases in bringing us up to speed with all aspects of our online and offline marketing strategy.”
