Hotfoot was founded 11 years ago by creative director Charlie Haywood and is owned and run by Charlie with his partners Aidan Watt and Guy Cookson. The company employs a team of eight and is based at The Storey in the heart of Lancaster.
Earlier this year Michael Gibson, the chair of Digital Lancashire and former managing director of Fat Media, joined as a non-executive director to advise on strategy.
Hotfoot has won a raft of new clients in recent months including Relative Insight, Lancaster Brewery, Beetham Nurseries, Atkinson Vos, Visit Keswick and Brades Farm Barista Milk.
Charlie Haywood, creative director, said, “We’re incredibly proud to have won. We’re producing our best creative work, we’re working with some fantastic clients, and we’re having some fun along the way too. We entered last year for the first time and got through to the finals, so it was really special to win this time. I’m thrilled that our unique approach to helping our clients grow their businesses has been recognised.”
Mark Oulson-Jenkins from RTR TV, who led the BIBAs panel of judges in the Creative Agency of the Year category, commented, “Throughout each stage of the judging process, starting with an impressive application, it was clear that Hotfoot reflect the personality of their clients through conceptual and creative application. They are focussed in a specific market which we are in no doubt they will lead with originality of design and expertise.”
As well as creating brand identities, websites and marketing campaigns for clients, Hotfoot also recently launched its own product for hospitality businesses, a gift voucher platform called Regalo.
The BIBAs is run by the North and Western Lancashire Chamber of Commerce, Lancashire’s largest business membership organisation. The Creative Agency of the Year category is focused on originality, skills, creative capacity, innovation and impact.