Home Lancashire News Lancaster-based SilverDoor and Citybase Apartments announces new brand positioning

Lancaster-based SilverDoor and Citybase Apartments announces new brand positioning


As of July 2017, SilverDoor Apartments will continue focusing solely on booking serviced apartments for corporate clients, while Citybase Apartments will handle all non-business and leisure stays.

This market specialisation will enable both brands to continue providing tailored, personalised services for any traveller who is looking for high quality, flexible accommodation, be this for a business or personal stay.

Imogen Brettell, Operations Director, Citybase Apartments said of the news:

“It’s long been recognised internally that our approach to managing different types of guest varies depending on the reasons for travel and the guests’ priorities.”

“This formal focusing of our brands will simply clarify this distinction and allow each brand to continue to communicate effectively, specialise, and develop relationships and expertise to help us maintain our position as the world’s leading serviced apartment agent. We will continue to offer a market-leading worldwide portfolio of over 170,000 serviced apartments, the best rates and sophisticated technology designed specifically to make choosing, comparing and booking apartments quick and simple – whether people choose to do this online, or over the phone.”

Both brands will continue to operate out of the firm’s London headquarters and Lancaster city centre offices, where over 100 apartment experts service major corporate accounts and leisure enquiries from all over the world. The firm also announced in 2016 the opening of a new APAC office in Singapore.

Andrew Mann
After 34 years working in numerous operational and communications disciplines for three FTSE companies (Yorkshire Electricity; Meggitt and BAE Systems), at over a dozen locations, on 24 November 2016, I became the inaugural editor of Business Lancashire.Business Lancashire is a good news, Lancashire focused, business website and daily newsletter. It is a partnership between The Samuel James Group and the North and Western Lancashire Chamber of Commerce.Over the years, I have written hundreds of press releases, features for trade magazines, copy for websites and brochures, edited in-house magazines and newsletters, as well as presenting a radio programme on Chorley FM. This experience has given me the ideal background for editing Business Lancashire.