Lancaster based ecommerce agency Nublue have been shortlisted for two awards in the Ecommerce Awards for Excellence. Scooping a double slot on the final line up, the Magento specialist agency are in the running for Best B2B Ecommerce and Best Leisure, Entertainment, Sport, Travel & Holidays ecommerce categories.
Securing them a place on the shortlist for Best B2B Ecommerce was the agency’s work for heating oil suppliers, Fuel Fighter. The project required an improved online experience for both the company’s users and the business itself. The team at Nublue were tasked with updating the company brand, user experience, ease of use for mobile visitors as well as developing a better, more functional back end experience for those maintaining the website.
The project was completed using CakePHP and resulted in a 69.92% increase in ecommerce conversion for Fuel Fighter.
The ecommerce specialists have also been announced as finalists in the Best Leisure, Entertainment, Sport, Travel & Holidays Ecommerce category, this time for their work with football suppliers Clubline Football. The team utilised their many years of experience to create a conversion focussed website using the Magento platform. As well as improving user experience for both desktop and mobile users, a custom-built feature was implemented as part of the project to allow users to visualise the personalisation of products before purchase.
The resulting website has seen a 63.58% increase in conversion.
Managing Director of Nublue, Michael Ashworth, expresses his delight at the double shortlisting:
“We’re always delighted to see a completed project working so well for our clients, so to add an industry recognition for that hard work is the icing on the cake. We’re thrilled to be up for two awards that shows our ecommerce expertise being put to into practice on two different platforms, and it’s a credit to our keen team of specialists.”
The Ecommerce Awards for Excellence winners will be announced at a celebration ceremony on Wednesday 27 September following the first day of eCommerce Expo 2017 in London.