Lancashire-based PR and marketing agency, The Write Angle, has won the integrated marketing brief for Equator, the award-winning packaging design agency behind ground breaking packaging ranges for Aldi and Co-op and US brands Roundy’s Supermarkets, Savemart and Sam’s Club.
The Write Angle will handle PR for Equator across the UK, US and Irish markets, supporting the client’s operations in Nottingham, Manchester, Chicago and Dublin. The agency’s brief also includes all social media and online content, including the launch of a new website. Events, awards, sales collateral and print work also form part of The Write Angle’s remit for Equator, which is based around a seven day/month retainer.
Comments associate director at The Write Angle, Sally Fairclough: “Equator is an extraordinary company with an ‘under one’ roof proposition that takes packaging design projects from brief and initial concept through to finished item on shelf with all design, photography, repro and print handled in house.
“It’s a brilliant brief for us that gives us the opportunity to leverage our international PR experience, utilise the social media expertise within the team and take a truly strategic approach that will support Equator’s brand and commercial goals across varied sectors and geographies. Equator works for some very exciting brands and produces stunning work so we’ll have plenty to talk to the press and the Twittersphere about.”
The Write Angle will develop a marketing strategy for Equator that straddles the US and European operations. The agency will carry out media visits in the UK and the US and has been tasked with developing new business leads for the client via social media.
Mark Cook, global sales director at Equator adds: “We’re a creative business so we were looking for an agency that would take a creative approach, grounded in a strategy that’s aligned to our commercial goals as we grow internationally.”