Home Lancashire News FORGET ‘IT’S A DOG’S LIFE’ – THEY’VE NEVER HAD IT SO GOOD!

FORGET ‘IT’S A DOG’S LIFE’ – THEY’VE NEVER HAD IT SO GOOD!

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FORGET ‘IT’S A DOG’S LIFE

Pampered pooches are enjoying anything but a dog’s life, with sales of canine treats going through the kennel roof for a fast-growing Lancashire business.

This week the Barking Bakery, one of Britain’s biggest manufacturers of specialist doggy treats, reported sales of cakes for pets had more than doubled compared with last year.

This follows a 3,000 per cent increase in sales over the past five years, as Britain’s dog lovers spoil their pets more than ever before, according to the latest sales data for the Kirkham-based company, which supplies Pets At Home, Booths supermarkets, Ocado and Just For Pets.

“There is a definite trend towards upmarket treats which are canine-friendly,” explained managing director Michelle Turnbull.  “This might be birthday cakes for special occasions or everyday treats, like Woofins and dog-friendly popcorn.”

Woofins and ‘iced’ woofins, which are muffins made with pooch-friendly ingredients, are the company’s best-sellers.  But doggy popcorn and specialist birthday cakes are also increasing in popularity.

“Owners wanted to treat their pets,” Michelle added.  “And they’re becoming increasingly aware of giving them the right treats. We’re certainly seeing an increase in pet pampering products.

“Forget it’s a dog’s life, they’ve never had it so good for many of our customers.”

Headquartered at Mill Farm Business Centre, Fleetwood Road, Kirkham, the Barking Bakery was set up in 2012 by dog lover Michelle and her pet pooch Spot.

The company manufactures a range of dog-friendly treats, including the highly-popular Woofins – dog-friendly muffins – and ‘iced’ Woofins, as well as cheesy-flavoured doggy popcorn; handmade novelty biscuits and pooch-friendly speciality ‘pawty’ cakes for birthdays and special occasions, along with other ‘pet patisserie’ goodies.

These are available at stockists across the country, including Pets At Home, Booths supermarkets, Ocado and Just For Pets, as well as independent pet shops throughout the UK.

The Barking Bakery was a Wow winner in Jacqueline Gold’s awards for Women In Business, as well as clinching a coveted Enterprise Vision Award in recognition of the company’s growth.

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Andrew Mann
After 34 years working in numerous operational and communications disciplines for three FTSE companies (Yorkshire Electricity; Meggitt and BAE Systems), at over a dozen locations, on 24 November 2016, I became the inaugural editor of Business Lancashire. Business Lancashire is a good news, Lancashire focused, business website and daily newsletter. It is a partnership between The Samuel James Group and the North and Western Lancashire Chamber of Commerce. Over the years, I have written hundreds of press releases, features for trade magazines, copy for websites and brochures, edited in-house magazines and newsletters, as well as presenting a radio programme on Chorley FM. This experience has given me the ideal background for editing Business Lancashire.

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