Lancaster based digital marketing agency, Fat Media is celebrating after being shortlisted for a national award for its work with leading charity organisation, GambleAware.
Fat implemented a hugely successful digital campaign for the charity which has seen them selected as a finalist in the Performance Marketing Awards (PMA’s).
GambleAware aims to tackle gambling addiction in the UK. For a limited budget Fat Media implemented a digital marketing campaign targeting people at risk of gambling, aiming to raise awareness of GambleAware services and support.
The campaign delivered an incredible response for the budget, with 4.5 million impressions to the GambleAware site and a conversion rate of 11%, with thousands filling in assessment forms related to their gambling habits. As a result, the campaign has been shortlisted for Best Integrated Performance Campaign.
John French, managing director at Fat Media, said; “I’m really proud that we’ve been shortlisted for such a prestigious award. Making the finalist stage is testament to the incredible creativity, hard work and commitment of the team here, who really develop campaigns that deliver.”
Iain Corby, director of operations & development at GambleAware; “The digital advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, developed detailed analysis which was then evolved based on the data emerging throughout our campaign.
“By Fat Media continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.”
The PMA’s are the leading and largest awards ceremony in performance marketing, celebrating their eleventh birthday, this year. The awards recognise the industry’s leading names and brands, providing a platform to showcase exceptional work within the digital arena.
The glamourous awards ceremony will be held at the spectacular Grosvenor House Hotel in London, on Tuesday 25th April 2017 where Fat Media hope to walk away victorious in their category.