Home Business Booths takes first steps out of North West with Malaysian joint venture

Booths takes first steps out of North West with Malaysian joint venture

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Booths in St Annes, Lytham
Booths in St Annes, Lytham

Family retailer Booths supermarket will take its first steps out of the North West this year, as it announces a joint venture to sell premium Booths brand products in Malaysia.

The retailer will provide goods to high end food retailers across East Asia, offering new markets a taste of their chutneys, jams, coffees and teas, flavoured water, healthy snacks and breakfast items. They are available in 19 shops across Malaysia.

Booths’ new Export and Business to Business department is headed up by Henry Booth, who visited Malaysia to meet new customers earlier this year. Speaking of the new venture, Henry said “I’m very happy that British products made in the north west of England could have such a positive and enthusiastic reception on the other side of the world and I hope that the Malaysian customers will grow to love Booths’ products as much as the customers we serve in the UK. There is a real fondness for heritage brands in Asia, and we hope the Booths story and products will capture their imaginations.”

Booths, which began as a tea dealer in Blackpool in 1847, makes and manufactures many of its own label products themselves, from tea and coffee which is blended and packaged in Preston to sausages made onsite.

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Andrew Mann
After 34 years working in numerous operational and communications disciplines for three FTSE companies (Yorkshire Electricity; Meggitt and BAE Systems), at over a dozen locations, on 24 November 2016, I became the inaugural editor of Business Lancashire. Business Lancashire is a good news, Lancashire focused, business website and daily newsletter. It is a partnership between The Samuel James Group and the North and Western Lancashire Chamber of Commerce. Over the years, I have written hundreds of press releases, features for trade magazines, copy for websites and brochures, edited in-house magazines and newsletters, as well as presenting a radio programme on Chorley FM. This experience has given me the ideal background for editing Business Lancashire.