Wear A Hat Day returns on Friday 31st March 2017 for the eighth year and it will be bigger, bolder and HATTIER than ever before with new celebrity ambassadors backing the campaign, including Debbie McGee, John Newman and Ed Balls, and fresh retail partnerships.
Debbie McGee, who lost Paul Daniels to a brain tumour in March last year, has teamed up with the charity Brain Tumour Research to produce a special ‘Rabbit in a Hat’ badge as a tribute to the great magician.
Ed Balls, Sheila Hancock CBE, Linda Robson, Sarah Beeny and Dr Dawn Harper will be featuring in the Wear A Hat Day advertising campaign, appearing in stations across the London Underground and national rail from 13th February.
Singer, songwriter and record producer John Newman, currently awaiting treatment for his second brain tumour, will also be raising awareness of the disease in the run-up to Wear A Hat Day.
Focused on raising funds and awareness, the charity has partnered with Hobbycraft, the UK’s largest craft retailer, for their 2017 Wear A Hat Day campaign. Celebrated milliner to rock stars and royalty, Stephen Jones OBE, has created three one-off hats made from Hobbycraft products to celebrate the occasion. Fenwick will be supporting the charity for the second year running.
Sue Farrington Smith MBE, Chief Executive of Brain Tumour Research, said: “Having such influential names embracing this campaign is a game-changing opportunity to raise awareness of this devastating disease and its chronic underfunding. The money raised, simply by having fun with hats, will go towards sustainable research that will bring us closer to a cure for brain tumours.”
Wear A Hat Day was launched by the charity Brain Tumour Research and is the culmination of Brain Tumour Awareness Month. The big day will see schools, workplaces, families and individuals across the UK fundraising and taking part in fun events to raise awareness of brain tumours and help fund life-saving research.
Brain tumours kill more children and adults under the age of 40 than any other cancer, yet just 1% of the national spend on cancer research has been allocated to this devastating disease. Funds raised through Wear A Hat Day 2017 will develop the charity’s network of world-class brain tumour research centres in the UK.
To get involved, or donate, please visit: www.wearahatday.org
Or text HAT to 70660 to donate £5
Texts cost £5 plus network charge. Brain Tumour Research receives 100% of your donation. Obtain bill payer’s permission. Customer care 01908 867200. Charity no. 1153487 (England & Wales) SC046840 (Scotland).
For further information, please contact:
Caroline Marrows at Brain Tumour Research on 01908 867221 or 07714 743764 or Caroline@braintumourresearch.org