Book subscription startup, Baby Book Club, promises to donate 10% of all annual profits to national children’s charity, Readathon.
The Lancaster based online business which launched last week on World Book Day, provides book subscriptions for newborns to toddlers, and their parents. Local founder, Hannah Haworth, explains more about the concept behind the business, and the reasons for their donation pledge:
“Books and stories offer a whole wealth of benefits to children and babies. Even from a very young age, babies can benefit from hearing stories read aloud to them. We want to help new parents to tap into these benefits by making it fun and easy for them to build their child’s first library.
We decided to donate 10% of our subscription box profits to Readathon because every child should have access to the world of imagination that books can offer. The work that Readathon does is inspiring and we want to help in whatever small way we can.”
Readathon is a national charity deciated to providing books and storytellers to children in hospitals across the UK.
“Having just started out, I can’t guarentee how successful we will be,” says Hannah, “but I’m hoping we will be able to make a meaningful contribution by the end of our first year, with many more ongoing donations to come.”