Thousands of heart-shaped balloons have – quite literally – ‘popped’ up in HomeServe’s offices in Preston, as generous staff showed each other some love and helped donate thousands of pounds to charity.
HomeServe staff were able buy the Valentine’s Day balloons from a flutter of caring cupids dotted around each of the company’s UK locations and send them secretly to People around the business who have made a positive difference to them during the past year.
Collectively, colleagues taking part in the bal-loony February fundraising campaign helped donate more than £3,000 to local charities including the Midlands Air Ambulance, North West Blood Bikes and Birmingham Children’s Hospital with thousands of balloons filling sites over the past week alone. Engineers working in the field also took part by sending e-cards to each other.
“We’ve been blown away by the pop-ularity of our Valentine’s Day fundraiser this year!” said HomeServe’s Chief Marketing Officer Greg Reed. “Our People have helped raise thousands of pounds for charity and, although saying ‘Thank you’ is already part of our culture, it’s given everyone the chance to add that little splash of colour to the lives of all those who have helped make their life easier over the last year.”
The February balloon fundraising campaign is just one of a number of ways HomeServe is committed to supporting its local communities and charities across the UK.