Home CSR Lancashire MINI Centres Back North West Adventurer’s Historic ‘Italian Job’ Cycle Challenge

Lancashire MINI Centres Back North West Adventurer’s Historic ‘Italian Job’ Cycle Challenge

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Bowker BWM

Two Lancashire MINI centres are backing a North West cycling adventurer’s bid to become the first person in history to complete the Giro D’Italia on a ‘Fat Bike’.

38 year-old Dave Sims, from Southport, hit national news headlines in 2015 when he became the first person to complete the Tour de France route on a chopper bicycle.

And now, Bowker MINI in Blackburn and Preston will provide Dave’s principal support vehicle during his new Italian challenge in May later this year.

Bowker MINI celebrated the link up with Dave this weekend. Dave was a VIP guest at the Bowker MINI event at Brockholes nature reserve in Preston. The event also featured the launch of the new MINI Countryman.

For Bowker, group marketing manager, Amy Lancaster, said: “Everyone knows about Dave’s incredible Tour de France challenge on a chopper a couple of years ago. It was an immense effort. But his latest challenge is even tougher – and 800 miles further. He’ll need all the support he can get!

“We’re proud to be backing him. We wanted to work alongside someone who represented the Countryman’s spirit of adventure. And Dave was the perfect fit. We’re especially delighted Dave joined us for the launch of the new MINI Countryman.”

The total distance of the Giro d’Italia – the 100th time the race has been contested – is 2400 miles over 21 stages. The route takes in both the Dolomite and Alpine mountain ranges.

Dave’s fat bike has been exclusively designed by Clitheroe-based Beacon Bikes. Fat bikes are recognisable by their 3.8 inch-wide tyres. The fat tyres are built to allow riding on soft unstable terrain. Dave’s Italian challenge will take in both road and off road segments.

Dave said, “It’s another challenge that is going to push me to the limit. The bike is even more striking than the chopper. And it’ll need to be at its best for the wide variety of technical challenges I’ll face.

“‘I loved the event at Brockholes with Bowker MINI. I am very grateful for their support. I know I’ll need all the help I can get. It’s the toughest challenge of my life. I just hope I can repay the faith my sponsors and supporters have put in me!”

Dave’s last challenge raised £12,000 for Help the Heroes. This time he is hoping that The Italian Job will raise a further £10,000 for the same charity.

More information about Dave’s challenge is available on Twitter @MPCdave, Facebook @italianjob2017 or Instagram @italianjob2017

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Andrew Mann
After 34 years working in numerous operational and communications disciplines for three FTSE companies (Yorkshire Electricity; Meggitt and BAE Systems), at over a dozen locations, on 24 November 2016, I became the inaugural editor of Business Lancashire. Business Lancashire is a good news, Lancashire focused, business website and daily newsletter. It is a partnership between The Samuel James Group and the North and Western Lancashire Chamber of Commerce. Over the years, I have written hundreds of press releases, features for trade magazines, copy for websites and brochures, edited in-house magazines and newsletters, as well as presenting a radio programme on Chorley FM. This experience has given me the ideal background for editing Business Lancashire.

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